D&AD set a brief to create a music video for the Thom Yorke song, The Clock.

The song focuses on the environment. Our video highlights the fact that the video/brief itself is an environmental concern. Visual cues were used from the BP brand which creates the impression that Thom Yorke is similar to BP: they are both large brands and both equally responsible for climate change.

This video picked up two first prizes (that’s two yellow pencils!)

We did:

• Storyboarding
• Concept development
• Editing