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Thom Yorke's "The Clock"
Client:
D&AD / Thom YorkeDelivered:
Music videoCategory:
D&AD set a brief to create a music video for the Thom Yorke song, The Clock. The song focuses on the environment and the final solution needed to protect it. Our solution draws to the fact that the video/brief itself is an environmental concern. Visual cues were used from the BP brand which creates the impression that Thom Yorke is similar to BP: they are both large brands and both equally responsible for climate change.
