You’ve probably all seen or heard of Moo’s minicards. We use them for our toggle business cards and shop tags we send out with each order.

Shortly after ordering our first batch of Moo cards, I came across the concept of ‘moo trading’ on Flickr:

• You photograph your moos
• Add them to moo trading groups on Flickr
• People leave notes on your moos requesting those they’d like to trade with you

At first we stuck our traded moos up on the side of a cupboard in the office as something nice to look at. The collection gradually began to grow out of control to the point where we could no longer fit them all on the cupboard anymore. We’d collected quite a few cards with the same theme, so we decided to put them together in a book and create mini moo moodboards.

These cards have proved a great tool for inspiration – we’ve created themed pages including found typography, vintage, nature and patterns. They’re also the perfect brain storming tool because you can take them out and rearrange them as many times as you like.

So if you fancy finding inspiration beyond books and websites, why not try dabbling in moo trading.